With over two decades of experience as a Senior UX Designer and Creative Director, I've dedicated my career to blending creativity with user-focused design principles to create engaging digital experiences. Throughout my journey, I've had the privilege of leading innovative projects and working with some of the most wonderful people in the industry.
Now, as I navigate my new life challenges, I'm even more determined to explore new horizons in design. This journey has taught me resilience and reinforced my passion for creating meaningful and impactful work. I'm excited to see what new possibilities lie ahead and to continue contributing to the world of design with renewed perspective and vigour.
Simplicity is not simple: Achieving simplicity in design requires a deep understanding and intentionality. It’s about distilling complexity into a clear and intuitive experience.
Be a solution finder: Design is all about solving problems. I believe in approaching challenges with a solution-oriented mindset, always seeking innovative and effective ways to meet user needs.
Ego hinders growth: Humility and openness to feedback are crucial for growth. I strive to keep my ego in check to continuously learn, adapt, and improve in both my personal and professional life.
