Identity design for your soul

Role

Identity Designer

Design Philosophy

AORI’s design language is deeply rooted in simplicity, with each element crafted to evoke calm and clarity. Clean lines, soft forms, and a palette of earthy, neutral tones define the aesthetic, creating products that feel both timeless and accessible. This minimalist approach is not just a visual choice but a reflection of AORI’s commitment to a lifestyle free of excess, allowing each item—beads, candles, incense, and mantras—to stand out with subtle elegance.

This pared-down design philosophy extends to AORI’s experiences as well, such as meditation classes and forest bathing retreats. The refined, natural materials and thoughtful spatial design invite users to slow down, reconnect, and find tranquility in simplicity. AORI’s design language becomes a pathway to mindful, holistic living, where each detail supports a balanced, centered lifestyle.